SEO TIPS
To Do:
Keywords:
Keywords in <title> tag
This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.
Keywords in URL
Keywords in URLs help a lot – e.g. – http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don’t have the keywords in other parts of the document, don’t rely on having them in the URL.
Keyword density in document text
Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.
Keywords in anchor text
Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.
Keywords in headings (<H1>, <H2>, etc. tags)
One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.
Links – internal, inbound, outbound:
Anchor text of inbound links
As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don’t, it is still OK.
Origin of inbound links
Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable.
Links from similar sites
Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.
Links from .edu and .gov sites
These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.
Number of backlinks
Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.
Content
Unique content
Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site’s rankings.
Frequency of content change
Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.
Domains, URLs, Web Mastery
Keyword-rich URLs and filenames
A very important factor, especially for Yahoo! and MSN.
Site Accessibility
Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can’t be indexed.
Best Regards
Sarip bin Ahmad
