Keys to Internet Marketing

Many Internet Marketing customers ask me the same questions: What do I have to do to get my site ranked? My keywords are easy, why am I not ranked? Why is my site lower than my competitors? This article will answer all of these questions and then some.

Why do some sites rank better than others

Google currently uses over 200 criteria to determine where your site should fit into their rankings. This is a combination of Page Rank, Inbound Links, Link Quality, On-page Optimization and many other things. For each search term, Google assigns a ranking based on all criteria. If you have a million poor quality links, your site probably won’t be ranked high.

Keywords

Often I get approached by a client that sells watches, for example. Of course, most watch store owners want to rank high for the word “watches”. Explaining the client how hard it will be is always rather difficult. It is simply too much time and too much money to go after such a competitive keyword.

It is always much better to target more specific keywords. It may be better to go after the watch maker or even the model #. Indeed, if the client really feels that the keyword watches is the only way to go, this plan will put us on that path. The main difference is his sales would increase while we wait for the “watches” keyword to rank well.

One more quick thought on keyword selection. It does you no good to be ranked at the top of a keyword that nobody is searching for. Also, don’t ever assume you or the customer know what keywords are being searched for. It is not uncommon to find zero searches for any given keyword in Google. When this is the case, being number one will not matter at all!

Why bother with Search Engine Marketing

Many people think of the Internet in an extremely negative light. They try to compare it to traditional marketing methods. People that are really not with it still advertise in the phone book. They still believe that when a guy buys a watch he fires up the 2000 page book and finds a jewelry store. The best customer is the world is a customer that knows exactly what he/she wants. When you stop at the gas station, you get gas. You will never leave the store without one. The same can be said for a customer that is searching for a very specific product. When the client searches for something very specific, he already made up his mind. If he clicks on your link and you have the product, the sale is totally up to your price, terms and delivery options. This man is not shopping for a “watch” he is shopping for SPC011.

Best Regards

Sarip Ahmad

FINANCIAL FREEDOM

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